Our Team

Antonio Cernuto
President and CEO
USA Cell: (973) 647-2939 / Canada Cell: (416) 722-1415

Company founder Antonio Cernuto is a pioneer in the water filtration and purification industry. He has been dedicated to improving the quality of drinking water for his clients for more than 25 years. His first office opened in Toronto, Canada, providing water purification systems for residential and commercial use.

As our environment changed, the demand for clean, safe and healthy drinking water grew; as a result, his company also grew internationally. Using his expertise and seeing the health and environmental dangers of plastic bottles and a real need to eliminate them from landfills, he partnered with Mizar Turdiu to offer state-of-the-art drinking and cooking water systems to the USA.

Mizar Turdiu
Executive Vice President - Wellness and Sustainability
Cell: (201) 602-1014

Mizarʼs career in television broadcast journalism has taken her from the east coast out to America's Bible Belt and back again to New Jersey, which she still calls home.

As a news anchor/reporter and feeding a passion born as she watched her father crushing tin cans, stacking newspapers and separating the clear, green and brown glass for recycling back in the early 1960ʻs, Mizar resonated with environmental issues and stories.

In August 2006, she launched PUR2o Water Filtration & Purification Systems with her partner Antonio Cernuto.

Alessandro Cernuto
Vice President - Toronto Division
Cell: (416) 568-9025

Following his time at Ryerson University in Toronto, Canada, Alessandro followed in his fatherʼs footsteps joining PUR2o in 2009. Using strong skills in business development and client relations, Ale, now oversees PUR2o operations - Sales and Service - in Canada.


Barry Abrams
Chief Commercial Officer

Barry's pharmaceutical and biochemistry background helps PUR2o clients understand the importance of filtered, purified and re-mineralized water; its physical and chemical properties which allow our bodies to maintain optimum health, balance, and function. His time as the owner of a neighborhood pharmacy allowed him to help patients dealing with a wide variety of ailments. As such, he understands the importance of drinking and cooking with alkaline water, ionized water.

Michael Wolf
Sales Representative
Cell: (973) 867-8416

Michael has parlayed his experience in restaurant and food services management into becoming a knowledgeable and successful sales representative with PUR2o. His understanding of issues with the quality of water used for drinking and cooking goes a long way to help clients understand the need for safe and healthy water.

Gina Gioldassis
Social Media Manager

With her background in real-time news reporting and content generation, Gina brings a fresh approach to PUR2o's social media strategy. She constantly strives to be on top of all current events and media trends relating to the health and wellness industry. Her posts showcase a personal touch due to her deep appreciation for the environment, cooking, and maintaining a sustainable lifestyle.


Rigel Turdiu
IT Manager

A music lover and a techie blended into one, Rigel's passion is the art of audio recording.  

His guerrilla recording - or "just get it done" - method is the backbone of his clients' satisfaction. Moreover, he promises to work until you're happy.

With PUR2o, Rigel's attention to detail, skills as a graphic designer, expertise in all things tech and his commitment to perfection help create and maintain the company's above par presence across all social media platforms, the world wide web and the PUR2o website - our virtual storefront.