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  • PUR2o


You are at the grocery store, doing your weekly shopping. You walk down the drinks aisle and head to check “water” off your list.

Water is essential for human life; at least 60% of the human body is made of water, and if we go without water for just 3 or 4 days, we will die. Throughout the day, we lose water through urinating, sweating, and even breathing, and we have to consume more water to replace what’s lost. If the water level in our body drops too low, our body temperature goes up, our blood levels drop - meaning less blood is circulating causing our blood pressure to fall dangerously low. Every cell in our body relies on water in some way to aid in its optimal function.

So here you are, standing by the shelves of water, buying bottled water to take home for you, your family, and maybe even your pets to drink. Stop a minute and think about this: How did we get to a point where we have created an 11-billion dollar industry out of a nearly identical product we can get free, out of a tap?

Municipal tap water costs on average $0.0075 per gallon. A cheap 1-gallon jug of water costs on average $2.50 per gallon: 333-times more money.

Generic brand bottled water, costs on average $12 per gallon: 1600 times more money.

Premium “branded” bottled water, costs on average $24 per gallon: 3200 times more money.

And premium Alkaline bottled water comes in at a whopping $36 per gallon: 4800 times more money.

“I don’t care”, you say to me, “I want safe, clean water for my family. This water is better”.

Did you know that is not necessarily true? Dasani, Nestle Pure Life, Aquafina and Smart Water all are purified tap water. Their bottling plants, which use the local municipal water supply, crisscross the US.

For example, when you buy a bottle of Nestle Pure Life in the US, it is bottled in one of the following places: Sacramento, Livermore, Pasadena, Los Angeles, Ontario & Cabazon in California; in Phoenix, AZ, Denver, CO; Dallas, Houston and Hawkins Texas; Zephyrhills, FL; Red Boiling Springs, TN; Indianapolis, IN; McBee, SC; Madison, WI; Mecosta, MI; Carlisle & Allentown, PA; Scotia, NY; Jersey City & Woodridge, NJ; Hollis, ME or Framingham, MA.

So, if you are standing there in a grocery store located close by to one of these bottling plants, you are likely buying your local tap water back at a premium price in a fancy bottle.

Yes, we know well that water in the bottles is (usually) treated. These listed brands purify their water. According to Dasani, its water is purified according to FDA standards by filtering with GAC (activated carbon), passing it through reverse osmosis, and a UV filter, then adding a few things back in to assure consistent taste of the water around the country.

Then of course, it ends up in a plastic bottle, that ends up on a truck, then on a shelf, then in a grocery store, or gas station, where we buy it at a premium amount. This product also has an expiration date due to the plastic bottle in which it is packaged … but that was another story…

Did you know that in Puerto Rico, 16-million water bottles were brought in by FEMA, and never given to the 3 million people who needed them desperately to survive! They were later “found” dumped on private farm land, expired and un-useable! Another 20-thousand pallets of water bottles were also found expired in Puerto Rico on a runway... sitting in the sun.

No matter how hard I try, I cannot find any data confirming how many of the total manufactured bottles of water are actually then thrown out before being used. But based on the culture of convenience in the US, I can guess it is quite high. It is estimated that 40% of groceries are thrown out before they are eaten, and I cannot count how many times I have seen bottled water disposed of after only ¼ or ½ of the water inside consumed. Americans buy around 4.2 billion plastic bottles of water each year.

On average a family of 4 will spend around $1500.00 per year if they rely on generic bottled water for their drinking water. That would cost around $1 out of a tap. And if you think that it costs the water company much more, then you are very wrong! It is estimated that more than 90% of the manufacturing costs of bottled water are because of the bottle, the label and the cap.

Buying off the shelf bottled water is convenient. Buying off the shelf ALKALINE water seems even more convenient. But it comes with a price tag. On average Alkaline water costs almost 5000-times more than your regular tap water and is 3-times more expensive than regular bottled water.

But it must be worth the premium price, right? We compared our brand with Essentia, one of the most popular bottled brands to see what the differences are.

PUR2o’s Alkaline water is your own tap water from your local area; filtered, purified & re-mineralized under the sink in your kitchen, Learn how we do it at PUR2o here. Where as Essentia is Tap water from Garden Grove, California; filtered, purified & re-mineralized at their bottling plant and packaged in plastic bottles ready for distribution.

After cleaning the water of all contaminants using filtration and purification, we add Calcium, Magnesium, Potassium as well as Molecular Hydrogen during our remineralization process. According to Essentia’s website, they claim to add Magnesium, Sulphur, Potassium, Phosphorus, Calcium, Chlorine & Sodium to their water after it has gone through the filtration process.

In the first year after buying a PUR2o Alkaline Plus system, your water will cost you on average $1.13 per gallon, based on the cost of tap water and the cost to buy and install the system. In the second year and each year after that, your water will cost you on average $0.187 per gallon.

If you buy a bottle of Essentia as a single unit, the average cost is $24.90 per gallon (based on $2.75 per 33 oz. bottle). If you buy Essentia in large case packs, the average cost is $6.24 per gallon (based on 3.2 gallons for $19.99)

We know that there may always be a time and place for a bottle of water (or even a case…!) while you are traveling for example, but when you are at home, work or school and during your regular daily schedule, consider the choices you make when you buy water. Having filtered, purified water at home will offer you peace of mind as you will be protecting your health by ensuring you are eliminating contaminants, plastics and other unknowns from what you are drinking. Cutting down on plastic waste by refilling reusable bottles at home will help protect the earth, and help reduce the plastic epidemic in our world. And last but not least you will be saving your money AND having premium water all day every day!

I serve PUR2o water with pride to my many house guests! As a resident of Florida, many people come and go in my Guest room to enjoy some fun in the sun almost constantly. And almost all of them love the water so much they leave with an appointment for a PUR2o installation back home! Once you try (and get spoiled by) PUR2o water, you will never turn back, we promise!

About PUR2o

We are striving to provide as many people as possible with filtered, purified, naturally alkaline and ionized water for drinking and cooking straight from the tap, for three reasons. We care about the health of YOU, the health of our PLANET and the health of your POCKET!


Our goal is to provide as many people as possible with pure, crystal clear, safe & healthy water.

PUR2o Alkaline water is shown to benefit: Overall health and energy, weight management, muscle stimulation, brain power, digestive system, mood, body temperature, youthfulness, complexion, lifespan, and boosting your immune system.


We are also committed to creating a greater awareness of how plastic and plastic bottles are polluting our planet and our bodies by providing the best water out of your tap, eliminating the amount of plastic we dispose of and how much water we consume out of plastic bottles.


Aside from all the health benefits of Alkaline Water, you save a tremendous amount of money with our systems! Did you know?…. If you drink eight glasses of water each day, it will cost approximately $55 per year; vs $1,700 if you were to drink the same amount of bottled water instead. The PUR2o system pays for its self in only one year by one persons water consumption.


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