Us vs Them
Make an informed choice about what you are drinking.
Tap Water
Tap Water is cleaned using disinfectant products to avoid dangerous epidemics, but it can still contain a number of dangerous contaminants, including heavy metals and agricultural and manufacturing waste. PFOA's, PFOS', Lead, and micro plastics are just a few news-worthy contaminants being found in our tap water around the country in dangerous levels.
Bottled Water
A large amount of generic bottled water is taken from the municipal water supply local to the water bottling facility. You are paying a premium for someone else's filtered tap water in a plastic bottle. Studies have shown high amounts of micro plastics found in bottled water as well as sometimes trace amounts of contaminants found in tap water.

Purified
Purified Water (also sometimes known as Distilled water) is water that has gone through the process of “Purification”. This means that it has been either filtered or gone through a process to remove all the "good stuff” and “bad stuff” in it, so it has an Acidic pH. As a basic rule, virus cells and disease cells HATE an Oxygen rich Alkaline environment, and thrive in Acidic, low Oxygen surroundings. It is unhealthy to drink Acidic Purified water, however, is great for your skin, as well as household appliances and professional tools.
IS ALL WATER EQUAL?
pH COMPARISON
Alkaline pH
The pH of water measures how Acidic or Alkaline the water is. pH stands for potential of Hydrogen – measuring the amount of free hydrogen in a substance. pH also identifies ORP – Oxygen Reduction Potential – where the more Acidic a substance is, the less Oxygen it has, and the more Alkaline the substance is the more Oxygen it has. As a basic rule, virus cells and disease cells HATE an Oxygen rich Alkaline environment, and thrive in Acidic, low Oxygen surroundings. PUR2o water measures Alkaline, usually falling around 9.5 pH.

Acidity
Alkaline
Lowers Body's natural pH level
Leeches minerals from cells
Assists growth of bacteria and viruses
Dehydrates




Helps body maintain optimal pH
Aids in absorption of minerals
Improves the immune system
Rehydrates
WHY DO YOU BUY BOTTLED WATER? - PRICE COMPARISON
How did we compare the costs of water?
We took the average costs of Nationwide Tap Water, Generic bottled waters (such as supermarkets own brand), Premium Brands include sparkling water, and bottled Alkaline Water has also had the prices averaged.
With our PUR2o Alkaline Plus system, there is obviously a cost to buy the system, which we took into account the first year, making the cost per gallon a little bit higher. We make your tap water into the favorite drink in the house, shhhhh......just don't tell anyone it is one of the cheapest too!
Money
PUR2o vs ESSENTIA
IS ALL ALKALINE WATER EQUAL?
Bottled Water
Buying off the shelf Bottled water is Convenient. Buying off the shelf ALKALINE water, seems even more convenient. But it comes with a price tag. On average Alkaline water costs almost 5000x more than your regular tap water, 3 times more expensive than regular bottled water, and almost 200x more expensive than PUR2o water.
But it must be worth the premium price, right? We compared our brand with Essentia, one of the most popular bottled brands to see what the differences are.
PUR2o
Essentia
Tap water from your local area; filtered, purified & re-mineralized
We add Calcium, Magnesium, Potassium & Molecular Hydrogen
On Demand at home, can be connected to fridge & ice maker, instant hot, as well as a dedicated faucet
In the first year after buying the system, your water will cost you on average $1.13 per gallon
In the second year after buying the system, your water will cost you on average $0.187 per gallon





Tap water from Garden Grove, California; filtered, purified & re-mineralized
They claim to add Magnesium, Sulfur, Potassium, Phosphorus, Calcium, Chlorine & Sodium
Distributed in Plastic Bottles (may contain Micro plastics) - shelf life 24 months
If you buy a bottle as a single unit, the average cost is $24.90 per gallon (based on $2.75 per 33 oz bottle)
If you buy a bottle in a large case pack, the average cost is $6.24 per gallon (based on 3.2 gallons for $19.99)
MUNICIPAL TAP WATER
Tap Water
Municipalities do their best to provide safe water to its residents. The number one goal is to ensure there is nothing contaminating our water than can cause mass outbreaks of dangerous epidemics such as Cholera, E-Coli, or Hepatitis A to name a few. But there are so many more things to worry about in our water supplies that we cannot see.
Certified Health and Wellness Coach Jill Davis sits with PUR2o President & CEO Antonio Cernuto sit down to talk about water quality problems and solutions in New Jersey and the surrounding area.